01/11
Kitchen · Plating
For Independent Grocers · San Diego
MarketWorks — we create content, stories, photography, video, graphic design, community, growth, and results.
We create
Real people, real stores, real hands on the product. In a world about to be flooded with perfect AI content, we make the kind that still feels like a human made it — because one did.
See the WorkReply within one business day · No pitch deck
Trusted by San Diego shops
Valley Farm Markets
Del Mar · La Jolla · Spring Valley
High Marea
Del Mar
Hat Studio
San Diego
The Outpost
Kitchen + Bar
The Idea
Back to the Craft
Running a store is already a full job. Adding content creation on top can feel like one thing too many. We're here to make that part a little easier, so you can keep doing what you do best.
MarketWorks is a small San Diego studio built around craft. We shoot, edit, and publish photo and video that keeps your market top of mind — short-term stories that move product this week, longer campaigns that build the brand over the year. We love the work, and we love helping good stores feel less overwhelmed by it.
Our Take
Human by design.
AI is coming. It's an incredible tool and it will do good work. Soon almost everything you scroll past will be perfectly engineered by a machine.
But when perfect becomes free and infinite, perfect stops being valuable.
What AI can't manufacture is humanness. It can't fake realness, or rawness, or the quiet look between a butcher and a regular. It can't stand in your aisle at 6 a.m. and notice the light hitting the peaches.
We don't think AI is going to kill this work. We think it's going to make people hungry for the real stuff — the kind that only comes from showing up in person, paying attention, and caring too much.
That's what we're here to make. →
What You Get
Services
iPhone-native videos
Quick, authentic reels and stories that feel like your store, filmed on the floor.
All the gear, included
We bring the pro cameras, prime lenses, mics, lights, and setup. No need to rent or spend $10k+ on camera equipment that collects dust.
Content planning
A gentle rhythm of short-term stories and long-term campaigns, built around what you sell each season.
Editing + caption strategy
We cut, color, and write the hooks so the content works on Meta platforms and beyond.
Photography
Stills for menus, carousels, paid ads, and shelf talkers — shot with your real product and people.
Graphic design
Sale flyers, shelf talkers, signage, menu boards, digital ads, and social templates — designed to match your store's voice.
How we work with a store
Tiers
The tiers are fixed. Every store is a little different, so final scope and pricing land once we've walked your floor together.
Start here
The Snack
$2,000 / mo
A steady supply of stories and short-form posts for a single location. Perfect for smaller shops that want a consistent presence without a full production schedule.
- 1 half-day on-site shoot / week
- ~16–20 finished deliverables / mo
- Stories + feed reels
- Light graphic design (signage, flyers, social templates)
- Captions + weekly posting plan
- Ready-to-post approval queue
Most Popular
The Entree
$4,000 / mo
The full MarketWorks rhythm — weekly content plus a built-in campaign every quarter. For stores that want a steady drumbeat and a few bigger swings each year.
- 1 full shoot day / week
- ~30–40 deliverables / mo
- 1 quarterly campaign built in
- Graphic design for print + digital (flyers, ads, signage)
- Weekly opportunity call + planning
- Full edit, caption, publish workflow
- Priority scheduling
Full coverage
The Buffet
$6,000 / mo
Heavy coverage for multi-location grocers and flagship stores. Multiple shoot days, ongoing campaigns, and a dedicated content library that keeps every store fed.
- 2+ shoot days / week
- ~60+ deliverables / mo
- Ongoing campaigns + seasonal pushes
- Dedicated graphic design across every location
- Shared content library per location
- Per-store caption + calendar
- Dedicated crew rotation
The Marketworks Process
A System That Keeps Your Store Top of Mind
01
Discovery & Planning
Every partnership begins with a few in-person meetings to understand your store, your team, and your goals. We walk the floor together, meet department managers, and learn what makes your business unique.
02
Opportunity Calls
Each week we check in with department managers to identify new products, seasonal items, promotions, events, and vendor visits. Those ideas become opportunities that are prioritized and scheduled.
03
Content Production
Our creators arrive with a clear plan to execute the opportunities identified during the planning process. Every shoot follows a defined creative brief with shot lists and deliverables.
04
Editing & Review
Content is professionally edited, organized, and reviewed to make sure it aligns with your brand and marketing objectives before being prepared for publishing.
05
Publishing
Approved content is distributed across the appropriate channels — social media, your website, email, and other customer touchpoints — so it reaches the people who shop with you.
06
Repeat & Refine
Marketing is most effective when it's consistent. Each week builds on the last, creating a growing library of content that keeps your store visible and strengthens customer loyalty over time. You own everything we shoot — repurpose it, reuse it, and build on it for years.
Recent Work
Check Out Our Style
All images below are from real San Diego markets — no AI, no stock. This is the same kind of content we would produce for your store.
02/11
Kitchen · Plating
Skirt Steak · Chimichurri
03/11
Behind the Scenes
On Set at High Marea
04/11
Meat & Seafood
Brisket Break-Down
05/11
Meat & Seafood
Batter Buckets Fish Fry
06/11
Kitchen · Bar
The Outpost — Smash Burger
07/11
Meat
Wagyu New Yorks
08/11
Deli · Prepared
Big Green Egg BBQ
09/11
Produce
Cold-Pressed Juice
10/11
Meat & Seafood
Butcher Personality Reel
11/11
Heritage / Brand
Valley Farm — Since 1956
Service Area
Independent Grocers Across San Diego
We work with independent grocery stores and food shops throughout San Diego County — from the coast to inland neighborhoods. If your store isn't listed here, reach out anyway.
- Del Mar
- La Jolla
- Coronado
- Spring Valley
- North Park
- Encinitas
- Carlsbad
- Point Loma
- Ocean Beach
- Hillcrest
- South Park
- Downtown San Diego
Tell us about your store — the departments, the season, what you'd want more eyes on. We'll tell you honestly whether we're a good fit, and what a first month could look like.
Or send a note below